The Directorate-General for Structural Reform Support (DG REFORM) organised a workshop on “Data Sharing, Governance and Integration” through the TAIEX instrument*, with the OECD as implementing partner of the Technical Support Instrument projects for the 2022 Flagship “Support to the tourism ecosystem: towards a more sustainable, resilient and digital tourism”, together with Croatia, Greece, Italy, Malta, Portugal, Slovenia and Spain.
Tourism is a complex, service-based sector built on the movement of people. The rapid succession of crises in recent years has highlighted the importance of having timely, granular and comparable tourism data available to inform policy and business decisions, and support the shift to a more sustainable, resilient and digital tourism. However, while significant advances have been made to improve tourism data, the timeliness of, and ability to share, available data to meet the needs of decision makers remains a challenge.
This workshop supported the exchange of knowledge and good practices on data sharing and integration to enhance evidence-based decision making for policy and businesses. It considered opportunities to measure tourism with new data sources, integrate tourism data sets to strengthen understanding of the sector, and key data sharing issues including data governance, digital infrastructure and meeting the needs of the end user.
You may find below the AGENDA of the Workshop:
Day 1
Workshop Moderator
Ms. Apolonija Oblak Flander, Head of Division - Statistical Office of the Republic of Slovenia
| 08:30 – 09:00 | Registration |
| 09:00 – 09:05 | Workshop openingMs. Apolonija Oblak Flander, Head of Division - Statistical Office of the Republic of Slovenia |
| 09:05 – 09:10 | Opening Remarks |
| 09:10 –09:40 | Introduction and welcomeModerator: Mr. Kaspar Richter, Head of Unit Sustainable Growth and Business Environment, DG REFORM
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| 09:40 - 10:00 | Networking Coffee |
| 10:00 – 12:00 | Session 1: What’s the story – sharing data to improve tourism decision makingThe demand for tourism data is at an all-time high. Providing access to tourism data has become a key priority for many countries and the sector to enable better decision making for government, business and the local community. As resource and capacity constraints continue to play a role, there is a need to consider what data is meaningful to portray the tourism context and enable decision making. Moderator: Ms. Jane Stacey, Head of Tourism - OECD Lead interventions:
Participants will be invited to discuss and share experiences. Topics for discussion:
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| 12:00 – 13:00 | Group photo at the hotel lobby & Networking Lunch |
| 13:00 – 14:45 | Session 2: Ensuring good data governance with increased timeliness and granularityEvidence-based decision making relies on the availability of timely and granular data. To fill existing gaps, new data sources and methodologies are being explored to complement traditional methods, but this comes with new complexities. Ensuring good data governance is essential to the integration of the new data sources for tourism measurement. Moderator: Ms. Eleonora Lorenzini, Politecnico di Milano, Director of the Travel Innovation and the Digital Innovation in Heritage & Culture Observatories Lead interventions:
Participants will be invited to discuss and share experiences. Topics for discussion:
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| 14:45 – 15:15 | Networking Coffee |
| 15:15 – 16:45 | Session 3: Navigating the complexities of integrating diverse tourism data setsTourism is a complex sector, where data is often fragmented or time lagged. How can different tourism data sources be integrated or combined to provide an overview of the tourism and policy environment. Moderator: Mr Simon Bley, Statistical officer – Eurostat Lead interventions:
Participants will be invited to discuss and share experiences. Topics for discussion:
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| 16:45 – 17:00 | Day 1 Closing remarksMs. Apolonija Oblak Flander, Head of Division - Statistical Office of the Republic of Slovenia |
| 19.30 | Networking Dinner NH Brussels Berlaymont |
Day 2
| 9:00 – 9:10 | Welcome |
| 9:10 – 10:30 | Session 4: Using data hubs and spaces to fill the gaps in tourism dataThe tourism sector is composed of many different branches and dominated by SMEs which co-exist with a few large global players. Existing tourism and administrative data can make it difficult to identify tourism businesses and design targeted support. There is a role that data hubs and data spaces can play to help fill this information gap. Moderator: Dolores Ordonez, Director - AnySolution Lead interventions
Participants will be invited to discuss and share experiences. Topics for discussion:
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| 10:30 - 11:00 | Networking Coffee |
| 11:00 – 12:30 | Session 5: ‘Digital infrastructure’ – building data sharing platforms from the foundationSharing tourism data is essential to enable better decision making. With complex data systems and multiple time series, it can be difficult to understand how to best organise the data the digital infrastructure required and how to make best us of the resources that are available. Moderator: Ms. Apolonija Oblak Flander, Head of Division - Statistical Office of the Republic of Slovenia Lead interventions:
Participants will be invited to discuss and share experiences. Topics for discussion:
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| 12:30 – 12:45 | Closing remarks and next stepsModerator: Ms. Apolonija Oblak Flander, Head of Division - Statistical Office of the Republic of Slovenia
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| 12:45 – 13.45 | Light lunch |
Language
The workshop was held in English.
If you have any questions or require further information, please do not hesitate to contact us at REFORM-B3
ec [dot] europa [dot] eu (REFORM-B3[at]ec[dot]europa[dot]eu).
* TAIEX (Technical Assistance and Information Exchange), the instrument of the European Commission that supports public administrations facilitating the sharing of EU best practices.
Recordings
Related content
Support to the tourism ecosystem: towards a more sustainable, resilient and digital tourism