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Reform Support

Supporting reforms to foster an attractive business environment and increase competitiveness

Funding Programme
Structural Reform Support Programme (SRSP)

Developing tourism destination management organisations in Romania

The European Commission helped the Romanian authorities develop a network of destination management organisations (DMOs). The aim was to strengthen the capacity of central and regional stakeholders to implement a coordinated network and help develop tourism.


Romania lacked a coordinated system of tourism destination management. The regional stakeholders have limited capacity to implement a coordinated network.

A recently revised law on tourism introduced DMOs as new public–private partnerships.

Evidence-based recommendations and guidelines were needed to implement DMOs across various territorial levels.

Support delivered   

The support was provided over 13 months, in collaboration with the Organisation for Economic Co-operation and Development. Experts advised on how to develop an operational framework in order to establish effective DMOs in Romania.

The support measures included:

  • In-depth review of the current destination management framework in Romania, drawing on consultations with the regional stakeholders
  • Operations manual providing tourism practitioners with practical guidance and international good practices on how to establish effective DMOs.

Results achieved  

Support from the Commission helped to achieve the following results:

  • improved capacity and new operational tools to develop a coordinated network of self-sustaining DMOs in Romania

And is expected to have the following impact:

  • Strengthened role of tourism in support of local and regional development in Romania