- Publication date
- 28 February 2023
- Directorate-General for Structural Reform Support
- Funding Programme
- Structural Reform Support Programme (SRSP)
This sociological study, financed by the European Union through the Technical Support Instrument (TSI) and carried out under the scientific direction of the University of Paris-Dauphine and Sciences Po Paris, in cooperation with the European Commission's Directorate General for Support to Structural Reforms (DG REFORM), focused on the relationship between financial institutions and their elderly clients. The objective of this research was to observe commercial practices in the field, the interactions between the organization of banking institutions and the professionals in contact with customers, and to better understand their impact on the marketing process with these aging populations.