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Pratiques commerciales et populations vieillissantes - Synthèse

Details

Publication date
28 February 2023
Author
Directorate-General for Structural Reform Support
Country
France
Funding Programme
Year
  • 2019

Description

Synthesis of the sociological study, financed by the European Union through the Technical Support Instrument (TSI) and carried out under the scientific direction of the University of Paris-Dauphine and Sciences Po Paris, in cooperation with the European Commission's Directorate General for Support to Structural Reforms (DG REFORM), focused on the relationship between financial institutions and their elderly clients. The objective of this research was to observe commercial practices in the field, the interactions between the organization of banking institutions and the professionals in contact with customers, and to better understand their impact on the marketing process with these aging populations.

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  • 28 FEBRUARY 2023
Pratiques commerciales et populations vieillissantes - Synthèse